Mixte joined forces with Sonia Rykiel for this very personal charity project: artistic director Julie de Libran asked eight creative women to design sweaters whose sale would benefit a chosen cause. Mixte worked alongside the house to capture every stage of the project and produce the physical and digital tools to promote and record the collection, centred around a special logo using the heart shape as the physical “heart” of the design.
360° branding project including the global visual identity, edition, films and visuals for digital, retail design and windows staging.
![SoniaRykiel©RomainRicard-1_S](https://wearemixte.com/wp-content/uploads/2021/01/SoniaRykiel©RomainRicard-1_S.jpg)
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DIRECTOR: bertrand le pluard.