HELENA
Wrap yourself
To mark the launch of a new gold-based product and connect with the key values of the brand, Mixte brought together the idea of a “golden glow” and the luxurious notion of being wrapped in gold to create a sense evocative, visual and sensual luxury for Chinese New Year 2020. A haiku-style poem was specially composed using words from the Helena Rubinstein DNA to bring a textual and emotional element to the project.
The creations were deployed internationally across in-store displays and packaging.
Campaign including visuals, film, assets for digital and print, merchandising & packaging.
![Gold-1000px](https://wearemixte.com/wp-content/uploads/2021/01/Gold-1000px.jpg)
Play
![Pack-1000](https://wearemixte.com/wp-content/uploads/2021/01/Pack-1000.jpg)
![GOLDEN HOUR PART2-2_S](https://wearemixte.com/wp-content/uploads/2021/01/GOLDEN-HOUR-PART2-2_S.jpg)
![GOLDEN HOUR PART2-3_S](https://wearemixte.com/wp-content/uploads/2021/01/GOLDEN-HOUR-PART2-3_S.jpg)
![GOLDEN HOUR PART2-1_S](https://wearemixte.com/wp-content/uploads/2021/01/GOLDEN-HOUR-PART2-1_S.jpg)
![Pack-Pt_1000px](https://wearemixte.com/wp-content/uploads/2021/01/Pack-Pt_1000px.jpg)
campaign
photo: charles helleu.
DOP: lancelot jamois.
SET DESIGNER: caroline venet.
digital campaign
Photo: nicolas wagner.
SET DESIGNER: Valentine Mazel.