To mark the launch of a new gold-based product and connect with the key values of the brand, Mixte brought together the idea of a “golden glow” and the luxurious notion of being wrapped in gold to create a sense evocative, visual and sensual luxury for Chinese New Year 2020. A haiku-style poem was specially composed using words from the Helena Rubinstein DNA to bring a textual and emotional element to the project.
The creations were deployed internationally across in-store displays and packaging.