As part of a longstanding collaboration, Mixte and the Parisian house joined forces to imagine a new brand communication strategy bringing to life the “Longchamp Green”, two contrasting shades that are inherent to its heritage. The resulting 360° project used the concept “Follow the Green” as its driving narrative force, using the positive qualities most often associated with this fresh and natural colour to evoke Longchamp’s unique visual signatures, its personality and qualities as a fashion house.
Campaign including visuals, film, copywriting, assets for social media, website, print and deployment in store.
To support the launch of Longchamp FW20 collection, Mixte imaged and produced all the material and assets around the collection, giving the brand this timeless and chic Parisian feeling.
PHOTOS: Volker CONRADUS.
DOP: Bastien INTERNICOLA.
STYLIST: Ferdi SIBBEL.
SET DESIGNER: Valentine MAZEL.
Models: Loane NORMAND \ Bara PODZIMKOVA.