GIANVITO
As part of a longstanding collaboration with the Italian house, Mixte revives the spirit of cabaret and celebrates bold femininity. Playing with the codes of a reimagined cabaret, the campaign captures a sense of freedom, joy, and carefree charm, while showcasing the new shoe collection inspired by this captivating universe.
Campaign including visuals, film, assets for social media, website, print and deployment in store
PHOTOS: ANNA DAKI.
DOP: IVAN BAMBALIN.
STYLIST: TANIA RAT-PATRON.
SET DESIGNER: AURORE PIEDIGROSSI.
MODEL: ANTONIA \ SAMIRA.
What’s In the Box
Mixte reveals its latest campaign for Gianvito Rossi. As a modern tribute to Alice in wonderland, the film is composed with a series of scenery with surprising various scale between an intrigued woman and a giant shoe. The magical journey begins with a mysterious jewelry box opening leading you from one scene to another. From wonder to joy you discover the new shoes collection imaged as a precious bijou.
Campaign including visuals, film, assets for social media, website, print and deployment in store.
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PHOTOS: Edward LANE.
DOP: Bastien INTERNICOLA.
MODEL: Maria MIGUEL.
Aperitivo
As part of a longstanding collaboration, Mixte imagined and directed the new campaign ‘Aperitivo’: a third opus inspired by Italian cinema and lifestyle.
Playing with the codes of this very Milanese tradition, the campaign captures the idea of a carefree moment between 3 friends that carries an inherent sense of fun and ease, in a very Italian lifestyle.
CAMPAIGN INCLUDING VISUALS, FILM, ASSETS FOR SOCIAL MEDIA, WEBSITE, PRINT AND DEPLOYMENT IN STORE.
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PHOTOS: Lucrezia GANAZOLI.
DOP: BASTIEN INTERNICOLA.
MODELS: Greta VARLESE, Lauren DE GRAAF, Diana SANCHEZ.
