Lianes Amoureuses is a visual creation crafted to celebrate the 100th anniversary of Cartier’s Trinity ring, an enduring symbol of unity and connection. For this anniversary, Mixte partnered with Cartier in a campaign embracing diversity, plurality, unity, and the art of weaving sincere and universal bonds. The film and images feature three protagonists who, like the three interlaced bands of the Trinity ring, explore infinite forms of connection: love, friendship, family, fraternity… Driven by Mixte’s vision, this campaign plays with the symbolism of the number three, evoking the multiplicity of bonds and exchanges. Lianes Amoureuses invites us to witness the beauty of human interconnection, where each encounter weaves a new emotional bond.
BRAND CONTENT including visuals, film, MEDIA ACTIVATION ON ALL MIXTE MAGAZINE DIGITAL PLATFORMS.
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PHOTOS: BILLY KID.
DOP: Bastien INTERNICOLA.
STYLIST: FRANCK BENHAMOU.
MAKEUP ARTIST: RUBY MAZUEL.
HAIR ARTIST: BEN MIGNOT.
MODELS: AWEK \ MARIE LORIDAN \ LANDO MEDELLIN.