As part of a longstanding collaboration, Mixte imagined for the Swiss jeweler, the new 2022 summer campaign : capturing a mysterious and sunny atmosphere, where we dive to discover the high jewelry collection inspired by the ocean and its wonders. Through this campaign Mixte recalls the trademark Boghossian codes: purple, mystery, mesmerizing creations…
Campaign including visuals for social media, website and deployment in store.
PHOTOS \ VIDEO: Isabelle BONJEAN.
MODELS: Elena ABDIEVA.
In the Sand
Boghossian celebrates spring with a new campaign imagined by Mixte, reflecting the Swiss jeweler roots and its journey along the Silk Road.
Campaign including visuals for social media, website and deployment in store.
PHOTOS \ VIDEO: Isabelle BONJEAN.
MODELS: Elena ABDIEVA.
Purple dream
The Swiss jeweler was eager to further establish the house’s unique identity and “colour”. Mixte worked with the house to build a clear brand identity through an evocative visual journey inspired by the ancient Silk Road and translating the trademark Boghossian codes: purple, mystery, mesmerizing creations…
Campaign including visuals, film, assets for social media, website and deployment in store.
PHOTOS \ VIDEO: MÉLANIE + RAMON.
SET DESIGNER: Chloé GUERBOIS.
MODELS: Aurélia de MEDEIROS \ Carmen FERNANDES GARCIA.
