As part of a longstanding collaboration, Mixte imagined for the Swiss jeweler, the new 2022 summer campaign : capturing a mysterious and sunny atmosphere, where we dive to discover the high jewelry collection inspired by the ocean and its wonders. Through this campaign Mixte recalls the trademark Boghossian codes: purple, mystery, mesmerizing creations…
Campaign including visuals for social media, website and deployment in store.
![2022-07-19_BODY_3](https://wearemixte.com/wp-content/uploads/2022/10/2022-07-19_BODY_3-scaled.jpg)
![2022-07-19_BODY_2](https://wearemixte.com/wp-content/uploads/2022/10/2022-07-19_BODY_2-scaled.jpg)
![2022-07-19_BODY_8](https://wearemixte.com/wp-content/uploads/2022/10/2022-07-19_BODY_8-scaled.jpg)
![2022-07-19_BODY_9](https://wearemixte.com/wp-content/uploads/2022/10/2022-07-19_BODY_9-scaled.jpg)
![2022-07-19_BODY_5](https://wearemixte.com/wp-content/uploads/2022/10/2022-07-19_BODY_5-scaled.jpg)
![2022-07-19_BODY_1](https://wearemixte.com/wp-content/uploads/2022/10/2022-07-19_BODY_1-scaled.jpg)
![2022-07-19_BODY_7](https://wearemixte.com/wp-content/uploads/2022/10/2022-07-19_BODY_7-scaled.jpg)
![2022-07-19_BODY_6](https://wearemixte.com/wp-content/uploads/2022/10/2022-07-19_BODY_6-scaled.jpg)
PHOTOS \ VIDEO: Isabelle BONJEAN.
MODELS: Elena ABDIEVA.
In the Sand
Boghossian celebrates spring with a new campaign imagined by Mixte, reflecting the Swiss jeweler roots and its journey along the Silk Road.
Campaign including visuals for social media, website and deployment in store.
![2022-06-21_SAND_2](https://wearemixte.com/wp-content/uploads/2022/10/2022-06-21_SAND_2-scaled.jpg)
![2022-06-21_SAND_1](https://wearemixte.com/wp-content/uploads/2022/10/2022-06-21_SAND_1-scaled.jpg)
![2022-06-28_SAND_9](https://wearemixte.com/wp-content/uploads/2022/10/2022-06-28_SAND_9-scaled.jpg)
![2022-06-28_SAND_8](https://wearemixte.com/wp-content/uploads/2022/10/2022-06-28_SAND_8-scaled.jpg)
![2022-06-28_SAND_7](https://wearemixte.com/wp-content/uploads/2022/10/2022-06-28_SAND_7-scaled.jpg)
![2022-06-28_SAND_6](https://wearemixte.com/wp-content/uploads/2022/10/2022-06-28_SAND_6-scaled.jpg)
![2022-06-28_SAND_5](https://wearemixte.com/wp-content/uploads/2022/10/2022-06-28_SAND_5-scaled.jpg)
![2022-06-21_SAND_4](https://wearemixte.com/wp-content/uploads/2022/10/2022-06-21_SAND_4-scaled.jpg)
PHOTOS \ VIDEO: Isabelle BONJEAN.
MODELS: Elena ABDIEVA.
Purple dream
The Swiss jeweler was eager to further establish the house’s unique identity and “colour”. Mixte worked with the house to build a clear brand identity through an evocative visual journey inspired by the ancient Silk Road and translating the trademark Boghossian codes: purple, mystery, mesmerizing creations…
Campaign including visuals, film, assets for social media, website and deployment in store.
![VISUEL_05_0183_V5-S](https://wearemixte.com/wp-content/uploads/2021/01/VISUEL_05_0183_V5-S.jpg)
![VISUEL_03_0151_V3-S](https://wearemixte.com/wp-content/uploads/2021/01/VISUEL_03_0151_V3-S.jpg)
![VISUEL_08_0189_V6-S](https://wearemixte.com/wp-content/uploads/2021/01/VISUEL_08_0189_V6-S.jpg)
![VISUEL_01_305_V3-S](https://wearemixte.com/wp-content/uploads/2021/01/VISUEL_01_305_V3-S.jpg)
![VISUEL_06_0197_V3-S](https://wearemixte.com/wp-content/uploads/2021/01/VISUEL_06_0197_V3-S.jpg)
![Boghosian Giff](https://wearemixte.com/wp-content/uploads/2021/01/Boghosian-Giff.gif)
![VISUEL_07_529_V3-S](https://wearemixte.com/wp-content/uploads/2021/01/VISUEL_07_529_V3-S.jpg)
![VISUEL_06_0092_V3-S](https://wearemixte.com/wp-content/uploads/2021/01/VISUEL_06_0092_V3-S.jpg)
![VISUEL_02_0337_V3-S](https://wearemixte.com/wp-content/uploads/2021/01/VISUEL_02_0337_V3-S.jpg)
PHOTOS \ VIDEO: MÉLANIE + RAMON.
SET DESIGNER: Chloé GUERBOIS.
MODELS: Aurélia de MEDEIROS \ Carmen FERNANDES GARCIA.