The Place Vendôme jeweler approached Mixte with a major challenge for the creation of its e-shop: this was to be the first-ever visual content from the high jewellery house to feature a female presence. The Mixte team rose to the occasion to create a visual signature for this new Van Cleef & Arpels woman, endowing her with a discreet elegance to showcase the house’s creations for prospective clients around the world.