As part of a close collaboration spanning several years, Mixte and the maison Boghossian joined forces to bring the Palace Voyages high jewelry collection to life, a poetic and authentic tribute to the world’s most iconic palaces, evoking the wonders of the Silk Road. Throughout this creative journey, Mixte worked hand in hand with Boghossian through every step of this creative journey, from strategic vision to visual expression: artistic conception, storytelling, communication strategy, creation of graphic and visual assets, all meticulously crafted to capture the essence of the collection. Inspired by the mystical and timeless universe of each palace and by the emblematic heritage of the maison Boghossian, this collection is revealed through enchanting tales, an evocative color palette, and visuals that capture the essence of each location. Each piece of jewelry, like a captivating character from these tales, embodies the soul of a palace, transporting the viewer on a journey through time and space.
360°CAMPAIGN INCLUDING CREATIVE CONCEPT, COMMUNICATION AND DEPLOYMENT STRATEGY, COPYWRITTING AND NAMING, PRESS KIT, CREATION OF GRAPHIC ASSETS (LOGO, COLOR PALETTE, PATTERNS…), VISUALS, FILM, ASSETS FOR SOCIAL MEDIA, WEBSITE, PRINT ADV, DEPLOYMENT IN STORE, OUTDOOR AND EVENTS.
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PHOTOS: Clark Franklyn.
STYLE LIFE PHOTOS: Benjamin Bouchet.
DOP: Bastien INTERNICOLA.
STYLIST: Selin BURSALIOGLU.
SET DESIGN: Aurore Piedigrossi.
MODELS: Marie Merry \ Zoé Jade \ Meriam Turki.
Summer Solstice
As part of a longstanding collaboration, Mixte imagined for the Swiss jeweler, the new 2022 summer campaign : capturing a mysterious and sunny atmosphere, where we dive to discover the high jewelry collection inspired by the ocean and its wonders. Through this campaign Mixte recalls the trademark Boghossian codes: purple, mystery, mesmerizing creations…
Campaign including visuals for social media, website and deployment in store.
PHOTOS \ VIDEO: Isabelle BONJEAN.
MODELS: Elena ABDIEVA.
In the Sand
Boghossian celebrates spring with a new campaign imagined by Mixte, reflecting the Swiss jeweler roots and its journey along the Silk Road.
Campaign including visuals for social media, website and deployment in store.
PHOTOS \ VIDEO: Isabelle BONJEAN.
MODELS: Elena ABDIEVA.
