Under the guidance of a creative trio comprising Mixte Creative Agency, Ray Cheng (co-founder and design director of TFR), and the director/photographer Damien Krisl, the new campaign ‘Lucid Dreaming’ explores the vision of a fantastical and dreamlike world. In this world, laboratory-grown gemstone jewelry takes center stage, and the heroine revels in playing with the various facets of her personality. Blending reverie, sensuality, and power, our heroine transports us from an imaginary realm to a futuristic world filled with endless new and better opportunities.