Following the ‘The First Time’ campaign and the new visual identity defined for Amor Amor, Mixte collaborated with Cacharel to develop the Spring, Summer, and Valentine’s Day activations. Drawing on symbols of youth, first loves, and sensuality, each campaign extends the emotional promise of Amor Amor, adapting its nuances to the unique moments of each season.
CAMPAIGN INCLUDING VISUALS, SHORT VIDEOS, ASSETS FOR SOCIAL MEDIA, WEBSITE, AND DEPLOYMENT IN STORE AND OUTDOOR.
PHOTOGRAPHER: ALEXANDRA UTZMANN.
FLORAL ARTIST: GARANCE DU NORD.
MODELS: Auriane FAUDEMER \ Alexandre DARY \ LUCA \ MAX.
THE FIRST TIME
The new advertising campaign for Cacharel, conceived by Mixte and titled “The First Time”, captures the essence of first love and the thrill of initial moments. Through sensory images and an evocative narrative, the film follows a young teenager through a series of first moments leading up to the first kiss. The Amor Amor bottle becomes a visual window, symbolizing the memories and excitement of those first experiences.
CAMPAIGN INCLUDING FILM, KEY VISUAL, ASSETS FOR TV COMMERCIAL, SOCIAL MEDIA, WEBSITE, PRINT ADV AND DEPLOYMENT IN STORE AND OUTDOOR
DIRECTOR \ PHOTOGRAPHER: ARAN MARTINEZ.
STYLIST: ANA FLOUBET.
SET DESIGN: RUMU STUDIO.
MODELS: VERA ROMERO \ YVES FAURE.
