The new advertising campaign for Cacharel, conceived by Mixte and titled “The First Time”, captures the essence of first love and the thrill of initial moments. Through sensory images and an evocative narrative, the film follows a young teenager through a series of first moments leading up to the first kiss. The Amor Amor bottle becomes a visual window, symbolizing the memories and excitement of those first experiences.
CAMPAIGN INCLUDING FILM, KEY VISUAL, ASSETS FOR TV COMMERCIAL, SOCIAL MEDIA, WEBSITE, PRINT ADV AND DEPLOYMENT IN STORE AND OUTDOOR
![CCH_Amor Amor_NewCom2024_KV_DP_Template_RVB](https://wearemixte.com/wp-content/uploads/2023/11/CCH_Amor-Amor_NewCom2024_KV_DP_Template_RVB-scaled.jpg)
![CCH_Amor Amor_NewCom2024_BTS Content_Keyframe2_16x9](https://wearemixte.com/wp-content/uploads/2023/11/CCH_Amor-Amor_NewCom2024_BTS-Content_Keyframe2_16x9.jpg)
![Séquence 01_1050](https://wearemixte.com/wp-content/uploads/2023/11/Sequence-01_1050.jpg)
![Séquence 01_1375](https://wearemixte.com/wp-content/uploads/2023/11/Sequence-01_1375.jpg)
![Séquence 01_1333](https://wearemixte.com/wp-content/uploads/2023/11/Sequence-01_1333.jpg)
![CCH_Amor Amor_NewCom2024_BTS Content_Keyframe3_16x9](https://wearemixte.com/wp-content/uploads/2023/11/CCH_Amor-Amor_NewCom2024_BTS-Content_Keyframe3_16x9.jpg)
![Séquence 01_1014](https://wearemixte.com/wp-content/uploads/2023/11/Sequence-01_1014.jpg)
![Séquence 01_1074](https://wearemixte.com/wp-content/uploads/2023/11/Sequence-01_1074.jpg)
![CCH_Amor Amor_NewCom2024_KV_Digital_Crop16-9_RVB](https://wearemixte.com/wp-content/uploads/2023/11/CCH_Amor-Amor_NewCom2024_KV_Digital_Crop16-9_RVB-scaled.jpg)
![Séquence 01_1141](https://wearemixte.com/wp-content/uploads/2023/11/Sequence-01_1141.jpg)
DIRECTOR \ PHOTOGRAPHER: ARAN MARTINEZ.
STYLIST: ANA FLOUBET.
SET DESIGN: RUMU STUDIO.
MODELS: VERA ROMERO \ YVES FAURE.