GIANVITO
ROSSI

ANTEPRIMA

Back with a second opus inspired by Italian cinema, Mixte imagined and directed Anteprima, an exclusive video unveiled by Gianvito Rossi for Milan fashion week 2021. The campaign and it’s social content, showcased the new collection through a mischievous game between a women and her alter-ego, underlining fresh colors, elegance and transparency. In a playful approach to storytelling, Mixte underlined the new brand territory and female personality of the house.

Campaign including visuals, film, assets for social media, website, print and deployment in store.

Play

PHOTOS: ALEXANDRA UTZMANN.
DOP: BASTIEN INTERNICOLA.
MODELS: Yumi LAMBERT.


GIRLS
CONTRADICTIONS

This first opus in a series of short films marks the creation by Mixte of a new brand territory for Gianvito Rossi, bringing a female presence to the house’s iconic products. In a playful approach to storytelling, aimed at creating light-hearted, shareable content, Mixte played with the twin themes of Italian cinema and the often “capricious” female nature to imagine the idea of “girls and their contradictions”, deployed in a short film and its edits.

Campaign including visuals, film, copywriting, assets for social media, website, print and deployment in store.

Play

PHOTOS: ALEXANDRA UTZMANN.
DOP: BASTIEN INTERNICOLA.
STYLIST: MÉLANIE HUYNH.
MODELS: LALA OLSSON \ TIANA TOLSTOÏ.