GIANVITO
MIXTE 继续推进与这个意大利高级鞋履品牌的长期合作,从意大利电影和生活艺术汲取灵感,为其构思并执导短片系列第三集《APERITIVO》。
短片玩转米兰传统“开胃酒文化”的经典规范,呈现三个朋友分享无忧时光的场面,带来富有趣味和轻松惬意的感受,生动演绎意式生活时尚。
广告宣传:包括摄影、短片、文案、社交媒体资产、网站、平面媒体广告和店内广告
![GIANVITO ROSSI_04_037_g](https://wearemixte.com/cn/wp-content/uploads/sites/2/2022/04/GIANVITO-ROSSI_04_037_g-scaled.jpg)
![GIANVITO ROSSI_06_087_o](https://wearemixte.com/cn/wp-content/uploads/sites/2/2022/04/GIANVITO-ROSSI_06_087_o-scaled.jpg)
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摄影 Lucrezia GANAZOLI.
摄影指导 BASTIEN INTERNICOLA.
模特 Greta VARLESE \ Lauren DE GRAAF \ Diana SANCHEZ.
彩排
短片系列的第二集继续从意大利的电影美学中汲取灵感。MIXTE 编写并执导了短片《彩排》,由 GIANVITO ROSSI 在2021年米兰时装周中独家播放。短片以及在社交网络发布的相关内容,通过女主角和她的“另我”之间的诙谐方式展示最新高级鞋履系列,突显品牌的清新色彩、优雅风格和透明感。Mixte 以幽默风趣的手法讲述品牌故事,打造并彰显 GIANVITO ROSSI 女性形象,为品牌开辟全新版图。
广告宣传:包括摄影、短片、文案、社交媒体资产、网站、平面媒体广告和店内广告
![ANTEPRIMA-POST-4:5_11](https://wearemixte.com/cn/wp-content/uploads/sites/2/2021/04/ANTEPRIMA-POST-45_11.jpg)
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![ANTEPRIMA-POST-4:5_11](https://wearemixte.com/cn/wp-content/uploads/sites/2/2021/04/ANTEPRIMA-POST-45_11.jpg)
摄影 ALEXANDRA UTZMANN.
摄影指导 BASTIEN INTERNICOLA.
模特 YUMI LAMBERT.
形象视频
自相矛盾的女孩们
这是短片系列的第一集,标志着 MIXTE 为 GIANVITO ROSSI 品牌开辟全新版图的里程碑。短片通过清新脱俗的女性形象,幽默风趣的叙事手法,轻松俏皮的故事内容,呈现此顶尖鞋履品牌的经典设计。MIXTE 玩转意大利电影和歌剧名曲《善变的女人》双重主题,透过短片及其文案探索为何“女孩们经常自相矛盾”。
广告宣传:包括摄影、短片、文案、社交媒体资产、网站、平面媒体广告和店内广告
![GianvitoRossi_Contradiction girls_0242](https://wearemixte.com/cn/wp-content/uploads/sites/2/2021/01/GianvitoRossi_Contradiction-girls_0242.jpg)
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![GianvitoRossi_Contradiction girls_0414](https://wearemixte.com/cn/wp-content/uploads/sites/2/2020/12/GianvitoRossi_Contradiction-girls_0414-scaled-1.jpg)
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![GianvitoRossi_Contradiction girls_0754](https://wearemixte.com/cn/wp-content/uploads/sites/2/2021/01/GianvitoRossi_Contradiction-girls_0754.jpg)
![GianvitoRossi_Contradiction girls_0652](https://wearemixte.com/cn/wp-content/uploads/sites/2/2020/12/GianvitoRossi_Contradiction-girls_0652-scaled-1.jpg)
摄影 ALEXANDRA UTZMANN.
摄影指导 BASTIEN INTERNICOLA.
造型 MÉLANIE HUYNH.
模特 LALA OLSSON \ TIANA TOLSTOÏ.